My vision for Blyton Park was to create a venue where car enthusiasts of all sorts could enjoy their cars in a completely new and different way.
To communicate this message was a complex and difficult brief for any agency involved. We had to create a launch event and a website to communicate this slightly unique circuit.
IOB have done a fantastic job - the launch event was a great success and the website has delivered a huge amount of business in the first three months.
I would like to thank them most sincerely for their very hard work and for delivering a great result from a very poor brief!